About Us

Welcome to Lucy's Fragrance!

Lucy’s Fragrance was founded in the summer of 1994 by Lucy Jauregui—a single mother of four with a deep love for her children, a steadfast trust in God, and a simple but courageous goal: to make an honest living while raising her family well.

What began as a humble perfume shop quickly became much more than a business. With little in hand but great responsibility on her shoulders, Lucy poured her heart into her work. She believed in showing up every day with integrity, treating people with care, and trusting that God would multiply her faithfulness.

Her children were raised in the shop—learning customer service, work ethic, perseverance, and what it means to stand together as a family. The shelves became their classroom. The customers became their community. The shop was their playground, their teacher, and ultimately, their legacy.

Lucy was drawn to fragrance because of the way it made people feel—confident, seen, remembered. She understood that scent carries emotion, memory, and identity, and she built her shop around that belief. Over time, Lucy’s Fragrance became a place where customers didn’t just shop—they returned, year after year, trusting Lucy to help them find something that felt like them.

Today, more than three decades later, Lucy’s Fragrance remains rooted in the same values. The shop continues to be a family space—now welcoming grandchildren who work alongside their elders, learning the same lessons of dedication, unity, and care. What Lucy built is no longer just a business, but a living legacy passed from one generation to the next.

Lucy’s Fragrance stands as a testament to what can be built through faith, hard work, and love—a legacy of trust, perseverance, and heart. And at its core, it remains what it has always been: a personal fragrance shop, where every scent is chosen with care, and every person is welcomed like family.   

Lucy’s Fragrance is named in honor of Lucy—our mother—whose faith in God, love for her children, and unwavering perseverance laid the foundation for everything we are today.